It can be difficult for people to overcome challenges when they feel overwhelmed, confused and misdirected.
Life coaching helps people overcome life's challenges; it can be a very rewarding experience for everyone involved - both coaches and clients.
Life coaching is a rapidly growing industry in modern society. Coaching is a booming $2.356 billion global industry, according to the 2016 International Coach Federation (ICF) Global Coaching Study.
However, becoming a life coach is no easy feat and in this ever-expanding industry how can you stand out? Well avoiding these three costly mistakes is a good place to start.
1. Lack of Self Confidence
Entering a new professional arena can be scary. The absolute fear of failure holds so many new coaches back.
This fear often directs new coaches (and old coaches) to constantly pursue new training programs and coaching certifications, hoping that more money spent on these pieces of paper or time learning will equate to more confidence going forward but this is not the case and in reality, there is no stamp of approval out there that will validate your abilities as a coach.
Only time and consistent practice will lead to truly developing your confidence and conviction in yourself as a coach.
2. Wanting to Help Everyone
A desire to help others is generally what drives a person to pursue a career in life coaching.
However, in becoming a life coach it is necessary that you identify who you are going to work with and how you are going to target these desired clients.
A common mistake often made by many new coaches starting out is that they fail to identify who it is they want to attract (their ‘niche’) so instead, they talk to everyone out of desperation of gathering that initial footfall of clients.
Somewhere between signing up for coach training and graduating, they think their target market and the steps required to build a thriving business will become crystal clear but this is not the case.
Many, if not most coaches fail to invest time in this aspect of becoming a coach.
Determining a client niche takes work and is just as important as acquiring solid coaching skills.
So if you're a new coach out to make it big, take a deep breath. Take the time to define who you want to work with and what you're going to offer.
And remember, simplicity is best.
3. Not Investing in Your Own Coaching
Former Google CEO Eric Schmidt advocates coaching, saying, ‘Everybody needs a coach, every famous athlete, every famous performer, has somebody who’s a coach’ someone who can help them see themselves as others see them’.
Thus, the important thing you must recognize as a coach is that you are no exception to this rule. Even coaches need a coach. Some would argue coaches need coaches the most!
Finding success as a coach doesn’t just happen overnight, it is a learned process. Trust the journey.
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